PROFESSIONAL SUMMARY
Dynamic graphic designer and illustrator with expertise in brand identity, visual storytelling, and multi-platform design. With experience spanning music festivals, international retail, food and beverage, and architectural environments, I bring a strategic, cross-industry perspective to every project. My work blends bold aesthetics with intentional communication — whether building a brand from the ground up or evolving an existing visual identity. Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), Figma, and traditional illustration, with a BFA in Art and Design. I thrive on creative challenges and bring a distinctive point of view, deep typographic sensibility, and a strong eye for color, layout, and composition to every engagement.
PROFESSIONAL EXPERIENCE
SENIOR GRAPHIC DESIGNER
Janie and Jack | Contract | Remote | July 2025 – Present
Designed and delivered a wide range of marketing collateral and digital assets for a leading children's retail brand, including email campaigns, social media graphics, and in-store retail displays. Collaborated closely with cross-functional teams including marketing, merchandising, and product to ensure cohesive brand representation across all touchpoints and channels.
MERCHANDISE AND POSTER DESIGNER
Stern Grove Festival | Freelance | San Francisco | 2025
Created the official poster illustration and design for headliner Orville Peck, producing a bold, event-specific artwork that captured the artist's aesthetic and the festival's identity. Developed custom merchandise illustrations and graphics across multiple product formats, balancing visual appeal with print production requirements.
GRAPHIC DESIGNER
Ruggable | Freelance | Remote | April 2024 – July 2025
Designed visual assets for high-profile licensor collaborations, seasonal campaigns, and ongoing brand marketing initiatives. Partnered with cross-functional teams across product, marketing, and licensing to maintain cohesive brand representation and consistent visual language across digital and print platforms.
GRAPHIC DESIGNER
Hiya Health | Freelance | Remote | May 2024 – July 2024
Developed compelling graphics for social media advertising campaigns, with a focus on driving engagement, increasing brand visibility, and communicating product benefits to a health-conscious audience across Instagram, Facebook, and digital ad platforms.
PRODUCTION AND GRAPHIC DESIGNER
MDA | Freelance | Remote | November 2023 – January 2025
Created branded merchandise and custom graphics aligned with client specifications and brand guidelines. Prepared and delivered production-ready artwork optimized for a variety of print and manufacturing processes. Custom graphics created for clients such as Pacifico, Modelo, and Corona.
SIGNAGE DESIGNER AND FABRICATOR
Lahue and Associates | San Francisco, CA | October 2023 – March 2024
Designed and fabricated architectural graphics including environmental signage and wayfinding systems for commercial and institutional spaces. Operated large-format printers, plotters, engravers, and laser cutting equipment to produce precise, high-quality materials. Consulted directly with clients to develop custom signage solutions that balanced aesthetic vision with functional and spatial requirements.
GRAPHIC DESIGNER
Superfine Kitchen | Freelance | San Francisco, CA | February 2023 – October 2023
Designed a full suite of marketing materials — including posters, product labels, and packaging — to support brand growth and product launches. Developed comprehensive brand guidelines, visual assets, and a homepage design to establish a cohesive and scalable brand presence. Provided art direction for food photography and performed post-production photo editing to create polished, on-brand visual content for promotional use. Developed sub-brand logos and offered strategic design consultation to support business diversification.
GRAPHIC DESIGNER
Nectar Foods | Freelance | San Francisco, CA | February 2023 – July 2023
Created labels, packaging, signage, and banners in support of new product launches and ongoing brand visibility initiatives. Provided design consultation to help refine and elevate overall brand aesthetics, ensuring a consistent and compelling visual presence across retail and digital environments.
PRODUCTION AND GRAPHIC DESIGNER
Brewery Branding | Portland, OR | December 2020 – November 2022
Developed and finalized production-ready artwork for branded merchandise, maintaining brand consistency across diverse product lines. Strategized branding initiatives to elevate client market presence and drive recognition. Collaborated closely with clients to create custom graphics that authentically communicated their brand identity and resonated with their target audience.
GRAPHIC DESIGNER AND ILLUSTRATOR
West Cliff Ink | Santa Cruz, CA | June 2020 – October 2020
Built a custom Squarespace website and developed a cohesive suite of graphics, illustrations, and marketing materials to establish the print shop’s brand identity from the ground up.
TECHNICAL PUBLICATIONS INTERNSHIP
Plantronics/Poly | Santa Cruz, CA | June 2019 – September 2019
Supported the technical publications team in producing user guides and quick start guides with a focus on clarity, usability, and visual communication. Translated complex technical information into accessible, well-designed documentation, collaborating cross-functionally to ensure accuracy and consistency across all publications.
STUDIO ASSISTANT
Shelby Graham Photography | Santa Cruz, CA | April 2016 – September 2016
Assisted with studio organization and art project support, contributing to an efficient workflow and smooth project execution.
EXHIBIT EXPLAINER
The Exploratorium | San Francisco, CA | Summer 2015
Engaged museum visitors through hands-on demonstrations and interactive explanations of science and art exhibits, enhancing the educational visitor experience.
EDUCATION
BACHELOR OF FINE ARTS IN ART AND DESIGN | Concentration in Graphic Design
California Polytechnic University, San Luis Obispo | Graduated Spring 2020
AFTER EFFECTS KICKSTART CERTIFICATE
School of Motion | 2024
SKILLS & TOOLS
Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects) · Figma · Traditional Illustration · Brand Identity & Visual Systems · Typography · Layout & Composition · Packaging Design · Environmental & Wayfinding Signage · Social Media & Digital Marketing Design · Email Campaign Design · Merchandise Graphics · Art Direction · Photo Editing & Retouching · Print Production · Large-Format Printing · Squarespace · Web Design