Grey & Hound Cosmetics represents a comprehensive concept project I developed to explore the brand development process from strategic foundations to visual execution. This self-initiated challenge allowed me to immerse myself in building a luxury skincare brand identity that breaks convention while maintaining premium positioning.

The process taught me valuable lessons about creating cohesion across brand touchpoints while maintaining distinctive character. Through this project, I gained experience in translating abstract brand values into tangible design elements that would resonate with a specific target audience of confident, adventurous individuals seeking products that match their dynamic lifestyles.

The resulting visual identity balances sophisticated luxury with vibrant energy, challenging category norms while creating an ownable brand world that feels both aspirational and approachable.

Brand Strategy, Art Direction, Visual Identity, Logo Design, Typography, Pattern Design, Packaging Concepts