Rebranding
Sun Palm Cinemas.

Sun Palm Cinemas is a new look, and new ideas, while holding the same great values. This project was assigned in my level 2 graphic design class with the goal to research a local business and come up with a rebranding strategy.

This theater’s owners and customers value sustainability, community and individuality from large mainstream theaters, so my goal was to honor those characteristics with my rebranding design strategy. To reenforce community, I plan to offer customers dinner and drinks before their movies, dinner from the noodle shop next door and beverages from local breweries and vineyards. To support sustainability, a change to mobile tickets, promotions and calendars. The name change to emphasize the 100% solar run movie theater.