Each year the San Luis Obispo City Transit provides free transportation in the downtown area. The Holiday Trolley is a festive and helpful service that can help with your holiday shopping or provide a fun family activity.

This advertising campaign was created by a photo team of Andy Sherar, Eric Hatch, and Casey Weiber. The ideation and design was done by Allison McClaine and myself. After competing with five other advertising teams, ours was selected to be used by SLO City Transit for the holiday season of 2020 (Covid permitting).